David and Julie Reyes

Reyes Financial Architecture, Inc. (RFA)  is a Registered Investment Advisory firm providing financial-planning and investment-management services to individuals, pensions & profit sharing plans, trusts, estates and business owners. RFA has partnered with other professionals including CPAs, attorneys and other money managers to provide independent, client-centric advice to help clients reach their financial goals — as our interests are the same as yours — To Protect Wealth, Dreams and Legacies.


Meet Our Team

David Reyes II

David Reyes, Jr

David Reyes is an Investment Adviser Representative with Reyes Financial Architecture, Inc., a Registered Investment Advisory Firm specializing in portfolio risk management strategies, retirement income distribution and social security planning. He specializes in working with families and business owners by helping them achieve their personal and financial goals. As a fiduciary, David takes his role as an advisor personally and passionately. David works in collaboration with CPA’s, attorneys and other money managers to ensure that all planning is not only implemented but also integrated. This collaborative team approach ensures the highest probability of success.

David has been an advisor for over fifteen years and holds multiple licenses and registrations in the fields of investment, real estate and insurance. He has been featured in many magazines and publications including Kiplinger’s Personal Finance and has been a contributing author in three books on estate and retirement planning. Currently, David is working on a new book, The Ultimate Retirement Blueprint, the 7 Secrets to a Stress-free Retirement. David can also be heard every Sunday at 9:00am on AM 760 KFMB on his weekly radio show, “The Financial Hour of Power”.

David is a distinguished graduate from UCLA’s Personal Financial Planning program and is a graduate of The Wharton Business School in their Retirement Income Planning Certification program.

Julie Reyes, CPA

Julie ReyesJulie Reyes is Chief Financial Officer and Chief Compliance Officer with Reyes Financial Architecture, Inc., a Registered Investment Advisory Firm specializing in portfolio risk management strategies, retirement income distribution and generational wealth planning. Julie is a Certified Public Accountant (Inactive) and a California Real Estate Broker. She also holds multiple licenses in the insurance and financial services fields.

Julie graduated from Pennsylvania State University, with distinguished honors in 1997 and began her career with Price Waterhouse, LLP that year specializing in tax and audit. She became a California Real Estate Broker in 2002. Julie has worked with David and Reyes Financial Architecture since the company’s inception, and uses her financial background and expertise to help a wide range of clients protect their assets, minimize their tax liabilities and maximize their cash flow.

Our Mission Statement

To help affluent individual and families to plan, implement and manage every phase of their Pre and Post Retirement life, insuring their “Golden Years” are just that, “Truly Golden”.

At Reyes Financial Architecture (RFA), we believe it is more important that values are understood before assets are valued. We focus first on protecting, then on growing our clients’ assets through absolute-return investment strategies, aimed at succeeding in both, up and down markets. Absolute returns are not determined by movements in the market or in any particular industry. The direction of the market indices has little or no influence on the returns of an investment strategy that seeks absolute returns. Generally, absolute-return strategies refer to investments that attempt to provide ongoing positive returns, regardless of the performance of the stock market. These strategies are typically more conservative and seek modest, consistent growth; which is why RFA follows this investment philosophy.


At Reyes Financial Architecture (RFA), our belief is we can best serve our clients with a collaborative approach to financial planning. Through our strict due diligence process, we partner with other money managers and outside professionals across multiple disciplines—including financial, tax and estate. Using this approach, RFA is always on the same side of the table you are. If someone is not doing their job, we replace them. With the creation of a Risk-Managed Investment and Retirement-Income Plan, each client has a personalized review of their current situation, their outlook based on the current situation, recommended changes and the potential enhanced results of those changes. Our financial planning philosophy is simple: Have no agenda other than that of our clients.


As a Registered Investment Advisory firm, Reyes Financial Architecture, Inc. and its advisors, act as fiduciaries to their clients. RFA and its advisors embrace this fiduciary role on behalf of each and every client, and to that end:

  • Reyes Financial Architecture, Inc. and its advisors shall exercise their best efforts to act in good faith, and in the best interests of the client.
  • In the instances where conflicts of interest may exist, Reyes Financial Architecture, Inc. and its advisors shall disclose the conflict that would exist to the client, prior to the commencement of any engagement. Thereafter, throughout the term of the engagement of any conflicts of interest that will or reasonably may compromise the impartiality or independence of the advisor, we will keep the client informed of any and all possible conflicts of interest.